As the popularity of press-on nails continues to grow, so does the demand for businesses that can provide them. If you’re thinking about starting a press-on nail business, there are a few things you’ll need to do in order to get started.
10 Steps to Launching a New Press-On Nail Business
1. Choose Your Type of Press-On Nail Business
The first step in launching a press-on nail business is to identify the type of press-on nail business you want to launch. You might choose from the following types among others:
- Nail salon that offers press-on nails as its primary service
- Stand-alone business that specializes in press-on designs on nails
- Mobile press-on nail business that travels to the client’s home or workplace
2. Name Your Press-On Nail Business
Give your press-on nail business an identity so people will think of it as a well-known and respected brand. You can take the name of your press-on nail business from your industry, focus on a geographical location, or use your own name among other options.
The main goal for naming your press-on nail business is to make it sound appealing and trustworthy so customers will schedule an appointment.
3. Determine Your Press-On Nail Business Model
There are several possible types of business models for a press-on nail business including:
- Selling press-on nails that have been pre-designed and made in bulk
- Designing custom press-on nails for each individual customer
- Offering a combination of both pre-designed and custom press-on nails
No matter which model you choose, make sure that it aligns with your business goals and the services you offer.
4. Choose a Legal Form for Your Business
By incorporating your press-on nail business, you will limit your liability. You can incorporate as a Limited Liability Company (LLC), a C Corporation (C-Corp), or an S Corporation (S-Corp). Or you can operate as a sole proprietorship.
The business structure you choose for your press-on nail business will determine the amount of taxes you pay and which state or federal tax forms you need to file.
Read our article comparing the most common press-on nail business structures.
5. Write a Press-On Nail Business Plan
All press-on nail business owners should develop a business plan.
A business plan is a document that outlines the goals, strategies, and operations of a business. It can be used to secure funding from investors or lenders, as well as to guide the day-to-day operations of the business. The business plan should include information on the company’s products or services, market analysis, financial projections, and management team among other things.
When developing your press-on nail business plan and strategy, you should think about the following questions your customers might have:
- What type of press-on nails do you offer?
- What are your prices?
- Do you have any promotions or discounts?
- What is the process for having press-on nails applied?
- How long do press-on nails stay on?
Read our article about how to write a press-on nail business plan.
6. Apply for the Necessary Permits and Licenses
There may be required licenses and permits you need to obtain before launching your press-on nail business.
For example, if you’re going to be operating a salon, you will likely need a cosmetology or esthetician license. If you plan on doing mobile press-on nails, you may need a business license and/or a professional license depending on your state requirements.
Read our article about obtaining the proper press-on nail business licenses.
7. Determine Your Budget & Apply for Funding as Needed
In developing your press-on nail business plan, you will figure out how much funding you need to start and grow your business.
If you have your own funds to invest in your press-on nail business, you may consider taking advantage of that. In addition to your personal funds, other forms of potential funding for your press-on nail business include traditional bank loans, SBA loans, credit cards, angel investors and family and friends.
Read our article about the costs associated with starting a press-on nail business to help you determine if funding is needed.
Read our article about how to fund your press-on nail business.
8. Get the Technology & Software Needed to Run Your Business Efficiently
When you start your press-on nail business, it’s essential to have the right technology in place to maximize efficiency. You definitely need a computer with Internet access, and accounting software for tracking expenses and revenues.
You may also want to invest in a good point of sale (POS) system to help streamline transactions with customers. A POS system can also track inventory, customer data, and sales patterns.
Read our article about the technology and software you need to run a press-on nail business.
9. Market Your Press-On Nail Business to Potential Clients
Before you start selling your services, you have to let the world know you exist. The first step is to create a website so people can learn more about your services and how they benefit them.
After you launch your website, start promoting it through social media channels like Facebook, LinkedIn and Twitter. Also consider networking with other people in the press-on nail industry through social media and blogs so they can help share your business.
You also need to start gathering the materials needed to execute on your promotions strategy, which is your strategy for attracting new customers. Press-on nail businesses should consider the following promotional strategies for which you should start getting prepared:
- Develop a brand identity by creating a logo, business cards, and other marketing materials
- Create compelling content (e.g. blog posts, infographics, videos) to attract leads and convert them into customers
- Engage in public relations activities to get media coverage for your press-on nail business
- Participate in trade shows and events related to the press-on nail industry
Read our article about how to market your press-on nail business for more tips.
10. Get New Clients & Grow Your Business
When you promote your services, you’ll start to get interest from potential clients.
Make sure you’re ready to serve these clients. Also, be sure to establish systems to ensure consistency and reduce costs. And be sure to find and train the right people to help you grow your press-on nail business.
Starting a Press-On Nail Business FAQs
There are many reasons why you should start a press-on nail business. First, it’s a great way to be your own boss and have control over your own career. Second, the press-on nail industry is growing rapidly, so there’s a lot of potential for growth in your business.
To start a successful press-on nail business, you need passion, determination, and a willingness to work hard. You also need to be knowledgeable about the press-on nail industry and have a strong marketing and promotional strategy. Additionally, it’s important to have the right technology and software in place to maximize efficiency.
Starting a press-on nail business from home is definitely possible. In fact, many people do it! The first step is to create a website so potential customers can learn more about your services. Then, start promoting your business through social media and other channels. Additionally, be sure to have the right technology and software in place to run your business.
Here are some tips for starting a press-on nail business:
- Do your research. Make sure you understand the press-on nail industry and what it takes to be successful in it.
- Find a niche market. Don’t try to be everything to everyone. It’s important to focus on a specific market so you can be the best at serving that market.
- Invest in the right technology. Having the right technology and software in place is essential for running a successful press-on nail business.
- Promote your business. Get the word out about your business through social media, networking, and other channels.
A simple checklist to use when starting a press-on nail business is as follows:
- Choose Your Type of Press-On Nail Business: This should be based on what you are best at and how much experience you have. Remember to keep your interests, skills, and experience in mind at all times.
- Name Your Press-On Nail Business: This should be done with care, as your brand is important for attracting the right customers. A simple, memorable name will go a long way.
- Choose a Legal Form for Your Business: Whether you choose to become a sole proprietorship, partnership, LLC, corporation or another option will depend on your business. Ensure that you are aware of all the implications of each type.
- Determine Your Press-On Nail Business Model: Determine how your business will make money. Will you sell products, services, or a combination of both?
- Write a Press-On Nail Business Plan: Your business plan will also help you determine what your start-up costs will be and will provide a roadmap with which you can launch and grow.
- Apply for the Necessary Permits and Licenses: In most locations you will be required to apply for a business license and/or permits before you can begin operations.
- Determine Your Budget & Apply for Funding as Needed: You will need to know how much money you have to spend on all of your business-related expenses before opening any doors. If needed, apply for a small business loan or other funding options.
- Get the Technology & Software Needed to Run Your Business Efficiently: You need to have the right tools in place to succeed. Implement software that will help you manage your time, contacts, and business operations in general.
- Market Your Press-On Nail Business to Potential Clients: A solid marketing plan will be crucial to your success. It should focus on attracting the right customers so that you can provide them with the services they truly need.
- Get Clients & Grow Your Business: Once you have a solid marketing plan, it's time to actively pursue and secure those who could benefit the most from your services.
Starting a press-on nail business from home is definitely possible with the right steps. Do your research, invest in the right technology, find a niche market, write a business plan and actively market your services. Pursuing clients and providing them with quality services will help you grow your business. Good luck!